Making a website is the most effective and sustainable way to promote a business or product. Your potential customers will be able to find your site in the search engines at any time by typing keywords corresponding to your activity.
But sometimes a website acts as a repellent on its visitors. Unusual use, information difficult to find, slowness. There may be a thousand reasons why visitors do not like browsing your website.
How to make a website look professional? This article introduces you to the main steps of website design and gives you some ideas for making it user friendly .
What are the steps to make a website?
1. The idea
Why do you want to make a business website? Is it to present your services to potential customers? Maybe set up a recruiting space to facilitate the search for new talent for your team? If you have products to sell, you probably need an e-commerce site.
It is essential to define all the objectives of the future website before moving on to its creation. By knowing the objectives clearly, it will be easier for you to define, for example, the number and the names of the tabs that will comprise your website. In other words, this first step is absolutely necessary to succeed the next steps.
2. The layout of the website
Now that you know what you want, it’s time to take a sheet of paper and a pencil and work on the visual side of the future site. Be careful, at first do not focus on purely decorative elements. First, think about the structure of the site, that is, how will the different elements on each page be arranged (menu, call-to-action, videos, photo, text) and how the pages will be linked to one another. to the other. You should know, for example, if by clicking on the “Blog” tab, the visitor will be sent to the bottom of the homepage of your corporate website or to a blog completely separate from the rest of the site.
It is only after thinking about the organization of the contents that you should move on to the definition of other visual elements such as colors, photos and typography .
3. The technical part
Nowadays, it is not necessary to know how to program to make a professional website. Many CMS such as WordPress or Joomla offer templates ready just install and fill according to the needs of his company. But contrary to what we can imagine, the installation of a theme, its configuration and especially its customization are not so easy. Without having excellent computer skills, you risk spending long hours before understanding how everything works and even more hours before setting up a website to meet your expectations.
In case you do not like such an IT adventure, all you have to do is hire a web development expert . It will help you optimize the profitability of your future website .
4. Testing your website
That’s it ! Your new website is finally ready. The developer has just introduced it to you. Everything seems impeccable. The design exceeds your expectations. But are you sure everything is working properly? There is no better way to check it than to use the site yourself. Click everywhere, fill out the form and do not forget to disobey what you are asked. If there is a mandatory field to fill in, leave blank to see if the system will detect that you have not provided the required information. Only after a series of tests can you confirm to the developer that you are validating his work.